LG Electronics Inc. says it's planning to sell a 55-inch (140-centemeter) set based on organic light-emitting diodes, or OLEDs. The South Korean company is set to show it off at the International Consumer Electronics Show (CES) in Las Vegas, which starts Jan. 10.
Samsung Electronics Co., LG's Lorean rival, will also reveal a nearly market-ready OLED TV at the show, according to three people with knowledge of the matter. The spoke on condition of anonymity because Samsung has yet to make an announcement.
Ultra-thin Technology
The screen technology is in use in high-end smartphones and provides deeply saturated colors and high contrast. However, it's been very difficult to make larger screens with consistent results.
In late 2007, Sony Corp. started selling an 11-inch (28-centimeter) OLED TV for about $2,500, but it never followed it up with a bigger model. Since then, LG and Samsung have shown prototype OLED TVs at the annual CES show, but haven't revealed any marketing plans.
Apart from providing improved picture quality, OLED TVs can be very thin. LG's set will be four millimeters thick (3/16ths of an inch) and weight 16.5 pounds (7.5 kilograms). Analyst estimates that OLED sets will start out above $5,000.
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