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Friday, January 6, 2012

LG 55- inch OLED TV Using New Ultra-thin Technology

LG Electronics Inc. says  it's planning to sell a 55-inch (140-centemeter) set based on  organic light-emitting diodes, or OLEDs. The South Korean company  is set to show it off at the  International Consumer Electronics Show (CES)  in  Las Vegas, which starts Jan. 10.

Samsung Electronics  Co., LG's Lorean rival, will also reveal a nearly market-ready OLED TV at the show, according to three people with knowledge of the matter. The spoke on  condition of anonymity because Samsung  has yet to make an announcement. 

Ultra-thin Technology

The screen technology is in  use in high-end smartphones    and provides deeply saturated colors and high contrast. However,   it's been very difficult to make larger screens with consistent results.

In late 2007, Sony Corp. started selling an 11-inch (28-centimeter) OLED TV for about $2,500, but it never followed  it up with a bigger model. Since then, LG and Samsung have shown prototype OLED TVs at the annual CES show, but haven't revealed any marketing plans.

Apart from providing improved picture quality, OLED TVs can be very thin. LG's set will be four millimeters thick (3/16ths of an inch) and weight 16.5 pounds (7.5 kilograms). Analyst estimates that OLED sets will start out above $5,000.

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